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Entries in Silverlake to Soho (2)

Tuesday
Jun072011

Day 145: Road Tripping to Nashville

Emerging from the Holland Tunnel into Jersey.I powered through twelve hours of driving yesterday to make it to Knoxville last night.  It was plenty of time to introduce Laura to some of the artists we are going to see at Bonnaroo.

Today is an easy drive to Nashville.  Three hours is nothing.  I spend most of the time on the phone coordinating a photo shoot for Silverlake to Soho’s lax pennies and coordinating with my team to promote our upcoming shows at Sullivan Hall and line up events in the Hamptons this summer.  I am now the head of marketing, an entirely new space for me but I am excited to navigate it.  There is so much work to do but so much momentum.  I love working for this start-up.

Before we head to the hotel in Nashville we stop at Wal-Mart for some supplies.  We step into the store with lost looks on our faces and an old man on his way out approaches us.  “Well hello there!” he says.

My first reaction is to keep my head down and keep walking, not because I don’t want to be friendly, but because we are two girls and I don’t want to end up in precarious situation.   But before I can continue walking, Laura exclaims, “Hello!” and turns to him.  He asks where we are from and tells us a little bit about Nashville. 

Laura with the gentleman at WalmartAfter a few more interactions like this one in Nashville, I quickly learn that people here are just very friendly.  There is no agenda.  They stop what they are doing to talk to you.  They really stop.  It’s feels foreign to me at first.  Don’t they have somewhere to be?  Then I remember the way I traveled and how open I was to briefly chatting with strangers.  In New York, there are too many people to stop and have small talk with everyone.

Writing a note on this man’s poster in Nashville

Everyone asks where we are from.  The Country Music Awards are this week in Nashville so people have come from all over.  I don’t like the reaction I receive when I respond that I am from New York.  It’s a very different response from the one I was greeted with in South America.

CMAs kick-offLaura and I wander to Broadway where a stage is being set up to kick off the CMAs.  We wander into a bar where there is live country music and then another one and another one.  Every bar has live acts.  I take a picture of Laura sitting on the stage.  The singer pulls her up.

We sit down for lunch and chat with Jake from Oklahoma City.  His buddy from college who lives in Nashville is working the CMAs, so Jake is just hanging out on his own.  We invite him to join us.  Like many other people trying to get into the movie business, Jake moved to LA after graduating from Oklahoma State in December.  He is currently working for a documentary production company.  He would like to get into music production.  I tell him a little bit about Silverlake to Soho and our build out in the west coast.  
“We could use someone behind the camera out there,” I explain.  “We’ll be out there at the end of July, let’s be in touch.” 

Me, Laura and Jake from Oklahoma City

The three of us bounce around the bars and dance to some live country music.    The music is non-stop.  Covers, originals, straight up country.

As a band at Tootsies finish their set, Heather, the singer, holds up the tip jar and announces, “We work for this.”  A girl smiles with a twenty dollar bill in her hand.  “A transaction is about to take place,” Heather says

Laura is having the best time.  She would enjoy herself anywhere.  Her attitude is incredible.  She is so positive about everything.  I’ll never forget when she told me in Mendoza; “If it’s a problem and you can’t fix it, it’s not a problem.”   With her, I know this will continue to be an amazing trip.

Jake, Laura and meBefore bed, I open a tumblr account.  Social networking, I need to understand the different outlets for my job.  I have a lot to learn and I need to focus on this to help build our brand.  See more pictures.

Jake’s bracelet

Wednesday
May252011

Day 132: I Am Staying in NYC

I haven’t written in some time, but I have had a lot going on.  An idea has been evolving and I think I finally found what I am looking for, or at least I have some concrete direction.

I should fill you in, if I haven’t already in person.  I threw a party two weeks ago.  I love to host.  I love to bring people together and orchestrate a room.  I love to stir the pot and watch everyone have a good time.  Since I was a little girl, I have loved creating an environment that people want to be in.  I love to see happy people having fun. 

At my partyIt never occurred to me that this passion could progress into a potential career.  But recently, a light bulb went on and I began to form a vision, which would allow me to work for myself and do what I love.  The vision is to build my own venue.  I am not ready to do that just yet, but I am taking the first step in that direction.

Alanna, Jay and Jo at my party

Sima, David, me, Sammy and Jo

After my party on Saturday, my friend Yaw and I discuss throwing a party on my roof, just for fun.  I speak to my super and learn that it would cost $500 to have over eight people up there and noise would be an issue.  Ok, so I can’t do it here, but we should still have a party.  Let’s find the space.  I talk to Jay, who is opening the restaurant at the Pod Hotel in midtown.  He manages the Pod Café.  They have a great garden.  Perfect.  We negotiate with management to take home a piece of the revenues and we use Yaw’s company, Silverlake to Soho, to promote the event.

The weather isn’t perfect, but we still manage to get a good turnout and have some great guest performances by Missy Modell, Dean and Ravo, the Kinetics and One Love.

Sunday Funday at the PodYawMissy Modell, Kinetics & One LoveA seed has been planted.  I hope it can grow into something much bigger.  I am roped into Yaw’s company, Silverlake to Soho (www.silverlaketosoho.com).  I have a new direction.  A platform for a vision that I can work towards.  It will start this summer.

At BroBible event to promote Silverlake to Soho and artistsAt BroBible EventMissy, Kinetics & One Love perform at BroBible eventThe company promotes emerging artists through various channels, including events, concerts, film, media and online.   I am staying in New York to see what happens this summer.  I’ve been working on organizing events and getting involved in other aspects of the business.  It is a great team of people and I am very excited.

To be continued… 

The stool I painted for Sima in college… it’s my mantraSee more pictures